Event Taxonomy for Activation
Name, version, and retire the events that feed activation so Mixpanel or Amplitude stop accumulating aliases.
Enquire about a seatActivation intelligence studio · Thonburi
Design the activation number your app can actually defend.
Most “activation rates” on SEA dashboards are first-session vanity. Proxy Nodecore works with product and analytics pairs to name first value, choose a cohort window, and write the event contract that engineering will not quietly ignore.
The flagship is a seven-week atelier in Activation KPI Design — taught from Bangkok, open to remote seats across the region.
Read the flagship studio- Activation trees shipped with teams
- 27
- Bangkok cohorts completed
- 11
- Weekly activation reviews hosted last year
- 86
53product teams across SEA
7 wksflagship KPI atelier
฿91kinformational studio fee
Thonburistudio on Rachadaphisek-Thaphra
Flagship programme
Activation KPI Design Studio
Seven weeks for a PM and an analyst who share one live app. You leave with a named first-value event, a cohort window with a written rationale, a three-layer activation tree, and a 30-day instrumentation backlog — not a generic north-star canvas.
Weeks include the First-value event selection lab, the Silent drop-off clinic, and a scored activation review you can run without us.
Open the syllabusAlso on the calendar
Shorter programmes beside the atelier
Weekly Activation Review Rituals
A 45-minute Friday format: cohort, counter-metric, and one decision. Built for teams tired of dashboard tourism.
Enquire about a seat
Marketplace Activation for SEA Apps
Supply and demand activate on different clocks. This intensive splits the tree so neither side steals the KPI.
Enquire about a seatInside a working week
We do not lecture a framework and leave you to translate it.
Each Bangkok week has a live artefact: a one-page event contract, a cohort definition, or a scored review. Remote seats join the same table via a shared board. Homework is on your app, not a toy dataset.
If engineering cannot ship a proposed event within thirty days, we rewrite the metric rather than pretend the backlog will catch up.
- MonRead last week’s cohort against the written window. Name one surprise, not ten charts.
- WedPair session: PM and analyst edit the activation tree until first value is a verb a user would recognise.
- Fri45-minute review. One decision recorded. Counter-metric checked so the KPI cannot be gamed by a prompt.
Journal
Field notes from activation work
Day-one activation rates still mislead Thai marketplace apps
A 24-hour window flatters grocery and ride-hailing. It punishes insurance and wealth. Here is how we choose.
Read the note
An activation tree without drowning in events
Three layers, twelve events at most. Anything else belongs in a quality dashboard, not the activation KPI.
Read the note
Cohort windows for Thai fintech onboarding
KYC, first transfer, and first bill pay do not share a clock. Treat them as a sequence, not a single rate.
Read the noteFrom recent cohorts
What people actually reused after class
“The Silent drop-off clinic was uncomfortable. We had been celebrating install-to-open and ignoring the 41% who never reached first transfer. After the atelier we retired that chart from the Monday pack.”
“Useful, though the spreadsheet templates assume Amplitude export access. We lost an evening just pulling raw events. The cohort window lab is the artefact our PM still opens.”
4 / 5 — “Clearer first-value definition than our last consultant deck.” — Preecha, Chiang Mai · growth
Why teams sit with us
Activation KPI Design, not another north-star workshop
A verb, not a funnel stage
First value is written as something a user would say they did. “Completed KYC” is allowed. “Engaged” is not.
Windows with a rationale
24 hours, 7 days, or 30 days — each choice is documented against the app’s real cadence in Thailand, not a template.
A review that fits Friday
Forty-five minutes, one decision, one counter-metric. If it needs a war room, the KPI is still wrong.
Thonburi studio
If your activation number changes every quarter, write to us.
We read every note. Typical reply from the Bangkok desk is within two working days. Bring the current definition, even if you already dislike it.
Write to the studio